Callaway is off to a strong start on Tour this week. Here’s a look at our biggest equipment stories today:
Callaway Dominates BMW PGA Championship Counts
This week Callaway is the #1 Driver Brand, #1 Fairway Wood Brand, #1 Hybrids Brand, #1 Irons Brand and #1 Putter Brand (with over 58% of all putters in the field) at the BMW PGA Championship – the European Tour’s flagship event.
Led by the popularity for our MAVRIK lineup, Callaway has 37.5% of all drivers in the field. In fact, there are 34 MAVRIK Drivers in the field at Wentworth. Additionally, MAVRIK is the #1 Fairway Wood model, Apex is the #1 Hybrid model, and Apex Pro 19 is the #1 Irons model for the event.
Now onto Odyssey – which continues to be the #1 Putter on EVERY major Tour this year. At the BMW PGA, there are 70 Odyssey Putters in play and the next closest competitor has 17 total putters in the field, meaning that we have over 4x as many in play as the #2 brand in the field.
#1 Driver and Putter At KPMG Women’s PGA Championship
Callaway is also winning the driver count and putter count convincingly at the KPMG Women’s PGA Championship this week. We’ve now won the driver count and putter count at all three LPGA majors so far this year. There are 31 MAVRIK Drivers in the field and Odyssey has more than twice as many putters in play as the #2 putter brand.
Hadwin Moves Into MAVRIK Sub Zero Driver
This week Adam Hadwin put in a MAVRIK Sub Zero Driver (10.5*) – he had been using a MAVRIK (9*) Driver. Hadwin liked the low spin characteristics he saw in testing and on the range this week, and felt confident putting it into play. MAVRIK Sub Zero is a low spin offering with high MOI and our A.I. Designed Flash Face SS20 for high ball speeds across the face.
Grillo Puts In MAVRIK Pro Hybrid
Emiliano Grillo has a new MAVRIK Pro Hybrid (20*) in the bag this week, and he’s off to a great start after shooting an opening round 64 on Thursday. He particularly likes the more neutral start lines that he sees with this hybrid. MAVRIK Pro features our A.I. Designed Flash Face SS20 for fast ball speed with a compact profile, and shallower face. It also cambered sole in a fairway wood-like shape designed with a neutral CG for increased versatility.
Happy 50th Birthday Annika!
All of us at Callaway would like to wish Annika Sorenstam a very happy 50th birthday tomorrow (10/9). Annika is one of golf’s most iconic players, winning 72 LPGA events, 10 major championships, 8 LPGA Player of the Year awards, and 8 money winner titles. She played with Callaway equipment throughout her entire professional career and she continues to be a proud member of our Team. Happy birthday Annika!